Tuesday, June 10, 2008

An example of an E-commerce success and its causes



One of the most successful examples of e-commerce is eBay. eBay is the world's largest online retail commerce which offering customers an opportunity to come together in one marketplace and be able to buy and sell a wide range of items. Items on eBay are listed by categories and anyone with an eBay account can bid on the item of their choice. Customers can find about anything on eBay, including collectibles, car, real estate, CDs, clothing, concert tickets and so on. Besides that, eBay also have Paypal, Skype, Stubhub, and other businesses which allow payment and money transfers to be made through internet.

There are few reasons eBay become success and this is the critical issue which people want to know. eBay become so popular because of their good strategic in the internet which provide user-friendly website to all people. eBay offers some free tutorials, fun video clips and free online courses to the beginners who are new to eBay.




For further information about the free tutorials and video clips, please refer to:
New to eBay:
http://pages.ebay.com/education/new.html
How to buy:
http://pages.ebay.com/education/buying.html
How to sell:
http://pages.ebay.com/education/selling.html

Besides that, eBay provides various online help features, including e-mail contact forms, help topic, "Live Help" which allow customer to chat with customer service representatives via instant messaging or email. This shows that eBay serve customer in a more efficient and effective ways where eBay can quickly response to the customer problem through internet to make the customer satisfy with their service.

In addition, users in the eBay can easily shift from being a buyer to a seller on the website. Being a seller doesn’t necessarily have to go out and get a business license where there may be a limited number of buyers. One can easily sell products and services through eBay by registering with the website authority. On the other hand, eBay has made buyers more convenient and comfortable with online shopping at home. Some of the users enjoy looking around for merchandise and competition of the bidding process which is online auction. Therefore, eBay become online marketplaces which allow people to enjoy the experience of the online shopping. Furthermore, the majority of people who are selling on eBay are warm, trustworthy and honest. eBay is creating a friendly environment which allows users to come to their website and feel comfortable shopping there as well as getting reasonable price and a bargain.

In the conclusion, eBay provide a series of strategies to keep customer and seller in their website. Thus, there aren't many websites on the Internet that can claim the success that eBay has enjoyed. Despite those challenges and failure faced by eBay, the future of eBay looks bright, as eBay growth continues to be strong.


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