Corporate blogging is a new marketing communication tool that used by some organizations to reach its organizational goals. Internally, blogs are referred to a tool for collaboration and knowledge management. Externally, blogs strengthened relationships with important target groups and the positioning of the publishing organization as industry experts.
To create a blog, the organization first needs to determine the goals of setting corporate blog. Every company has its unique needs and it is better of evaluating its need thoroughly before everything gets started. Next is to access the market for blog viability because there are some segments of the organization who do not have interest on blogs. Step in accessing the variability is through reading and subscribing other blogs in the same industry. From there, an organization may assess on competitors and customer requirements. Thirdly is to map the overall marketing or communication strategy where the marketing team should draw out the marketing objectives and outline the content of the organization blog. As such, the users will have high level of satisfaction after each time visiting to the blog. Continue with the risk profile assessment, which is the investigation phase that well grounded the perspective on how the organization might proceed into the blogosphere, or any other social media related space that requires the mindset shift.
Corporate blogging helps an organization link up internally or externally. All users can access to the blogging web for the business related matters. It is highly cost effective since it need no conference and printed materials to all the users. By using corporate blogging, users are encouraged to share their ideas freely in an honest voice that will become the sincere advice for the blogging companies.
However, blogs are easy to start but hard to maintain. Writing coherently is one of the most difficult and time-consuming tasks for a human being to undertake. As a result, many blogs are not updated, thus damaging the reputation of the organization. Moreover, if the blogs are not controlled well, it will looks like disorganization with multiple tones and opinions, thus confusing the users.
To launch a blog is not a difficult matter, every individual or corporate can launch a blog as they like. Most of the websites that provide blogging are free of charge. The organizations must be taking into consideration of the advantages and disadvantage of the blogging before they start anything.
3 comments:
Good idea, it is so very informative and has a greater relevance in todays e-commerce world.I think if you work more on your layout it would liven up the atmosphere of your blog.No offense, but the blog theme is not quite suitable for e-commerce blog and the cursor itself is difficult to click on the link..goodluck!
We at Mahindra recently started our corporate blog (mahindrauniverse.com) based on the four basic themes of globalization, customer centricity, innovation and sustainability. I wasn’t really surprised when I noticed that the posts that gave us the best value, in terms of both, readership and number of comments were the ones that had hardly anything to do with the company.
This makes me wonder if it is even possible to have an interesting corporate blog. If you think it can be done, I would love to get some suggestions.
aditya,
erm, number of comment and raedership really will give us motivation to continue blogging. with comments that everyone give us, v could keep update our blog and with tis v can noe reader taste. the term "interesting" is very subjective. mayb the things tat i feels tat is interesting it could be interesting for u. it is better to do a survey, so tat u can noe the standard of interesting in everyone hearts. wit tis, u wont scare that the number of readers will less and u can also maintain ur corporate blog.
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